Our guarantee
I’ve always been obsessed with quality — and disappointed when something I ordered online didn’t live up to what was promised.
That frustration stuck with me. So when I started this brand, I made a commitment: every watch we send out has to meet the standard I’d expect for myself.
That’s why we offer a 14-day risk-free trial. If it’s not exactly what you imagined — no worries, send it back. No hard feelings.
I stand behind every piece we make. And if something ever goes wrong, we’ll make it right.
— Simon, Founder
powered by Automatic japanese movements
There’s a reason the automatic watch has endured for centuries. Its self-winding mechanism, first introduced more than 200 years ago, still feels like a small marvel today — a living piece of craftsmanship that runs without batteries or cables. Instead, it draws its power from you. As you move, the watch comes alive, storing energy through an intricate system of gears and springs. It's timekeeping powered by presence.
With the exhibition case back, you can witness the mechanical heart at work — a reminder of the precision, innovation, and tradition that lives on with every movement you make.
Complementary Watchroll
Crafted for the moments in between.
Your timepiece deserves more than a drawer. That’s why every order includes a handcrafted travel roll — designed to protect your watch wherever the journey takes you.
Made from soft, durable materials that echo the richness of old-world craftsmanship, this roll keeps your watch secure without compromising on style.
Engravings - Make it Meaningful
Whether you're gifting someone special or treating yourself, add your personal touch with a custom engraving.
Mark a special date, mantra, quote, initials, or a meaningful message on the case-back or buckle.
Because a truly great watch tells more than time; it tells your story.
Born from freedom
Created between oceans and rice fields, NOW was dreamed up on the island of Bali — a place where life moves a little slower and every moment feels more alive. We believe time isn’t just something to measure — it’s something to live. Our watches are designed to remind you of that simple truth, wherever you are.
Hundreds of happy customers
Excellent 4.93
HEAR FROM CUSTOMERS LIKE YOU
